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Search Engine Optimization for Real Estate Professionals

“We can get your site to the top of Google, Bing and Yahoo for the competitive terms that are important to you. Contact us today for a free consultation.”

By ranking at the top of Google, Yahoo and/or Bing for high traffic real estate terms such as “city” real estate or “city” homes for sale, a local real estate company or real estate agent can boost both its traffic and its reputation within the local industry and among potential buyers and sellers.

Why real estate search engine optimization is important to buyers

A top listing in Google alone can provide hundreds if not thousands of new visits daily from potential buyers, presenting the agent or office with the opportunity to display their listings or other agents’ listings, and giving them the opportunity to sell the potential buyer on why they can offer them the best representation.

How Real Estate SEO attracts sellers

For the seller, a top listing in Google means they know that their listing is going to be seen by thousands of potential buyers. And while there is more to selling a home than simple advertising the property, it is a good place to start.

Search engine optimization for real estate is competitive

While attaining a high ranking in search engines can be tough in general, ranking for highly competitive real estate keywords is extremely difficult if you do not hire an expert. In the real estate industry within any given locality, there are only a limited number of positions for local agents. While there are technically ten listings in the top ten, in reality, in most major cities, 4-6 of those slots get taken up by national aggregators such as Trulia, homes.com, or local newspapers. Therefore, of the thousands of real estate professionals that may work in your city, only maybe five will make the cut. We can make you one of these select few.

Local search

In addition to general rankings, select searches can pull results from sources such as Google Places (also known as Google Local or Google Maps), or real estate specific search results. We can work with you to do the things that need to be done to make your site one of the one that shows up in these listings.

Other traffic sources

Third party sites such as Craigslist, Trulia, Zillow, Homes.com, etc. can drive traffic as well. We can consult with you or your team on how to get the most bang for your buck on sites such as these.